Learn how to use Instagram (IG) for recruiting top talent.
LinkedIn, Twitter, and Facebook are among the top social media platforms recruiters use to promote job vacancies and scour for talent. However, you could be missing out on an excellent talent pool by not utilizing Instagram.
This visual-based platform is a hot spot for young professionals, and you could be using Instagram for recruiting talent passively and actively.
As of 2022, IG boasts 1 billion (and counting) active users and attracts 60% of adults aged 18 to 34. If your company is trying to recruit the next generation of Millennials and Gen-Zers, then look no further than Instagram.
How to Use Instagram for Recruiting
People go to Instagram to learn, be entertained, or feel inspired. Thanks to the increasing battle for user attention, IG presents information in a visually attractive manner that allows users to check off one of those needs.
On the flip side, it allows businesses and brands to serve up information in a way that people can easily digest, thus, encouraging them to come back for more.
So, that begs the question: how do you use Instagram for recruiting? Let’s discuss three critical ways to use IG for finding talent.
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Show Your Company Culture & Personality
While a simple “we are hiring” post might seem sufficient to attract talent, that tactic may not be very effective on Instagram. To attract the attention of potential candidates on a highly visual platform, you need to show up with personality in your back pocket.
Show your followers and potential candidates what your company culture is like. Reveal what the day-to-day entails, what your company values, and who you are as an individual recruiter.
The latter is critical because people develop connections with individuals, connecting with their personality and how they present themself. If you are a solo recruiter or work under an agency, you have a little more wiggle room to truly let your personality shine.
Try infusing fun photos and videos into your Instagram recruitment strategy: celebrations, achievements, employee stories, BTS, team outings, educational information, conferences, etc.
Use Hashtags Strategically
Arguably one of the best and most efficient ways to use Instagram for recruiting is leaning on hashtags. To attract your desired talent pool, you must use strategic hashtags in each post. This not only creates consistency but also pops your post into the hashtag multiple times.
People on Instagram who are searching for a new job might look through hashtags such as #hiring, #nowhiring, #joinourteam, #workintech, or similar terms. Put yourself in the mindset of the job seeker, too, searching for hashtags like #hireme.
Remember to also use location hashtags in all of your posts. That way, potential candidates can know where you are located.
Be Active and Engage
Understanding engagement is a key part of knowing how to use Instagram for recruitment properly. Engagement involves being active, which means showing up on your account every day. People don’t know if your account is active unless you show up, even to just post a single story.
When you jump online, make a point to leave comments on your existing following’s posts too. Engage with your current followers in addition to those outside of your circle. Reach out to new people at set points throughout the week as part of your IG recruitment strategy.
Engaging with new and current followers/following keeps your account top of mind and pushes your account into the further reaches of the platform, which is a good thing!
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