Learn our disruptive sales techniques to up your selling game and disrupt the market.
Think of the last memorable ad or video campaign you watched. If it made your jaw hit the floor, then it was probably thanks to a disruptive sales technique. Disruptive selling has become very popular in our modern world as viewer competition increases.
Every marketing agency across the globe wants to capture the right audience’s attention at the right time. And it seems like the best way to do so is by putting together a story that is bold, beautiful, and buzzing with creativity.
Buzzworthy attention does come with a wide reach and can be quite lucrative. In other words, disrupting selling is worth the creative risk. But what exactly are disruptive sales techniques, and what do they look like in action?
What Are Disruptive Sales Techniques?
The word “disruptive” might seem like it has a negative connotation. But it’s actually quite positive.
Disruptive selling involves defying consumer expectations. It takes an idea that is “expected” and shatters it on the floor. A disruptive sales technique is any marketing strategy that is unique enough, interesting enough, and creative enough to generate buzz, interest, and sales.
With this creative sales approach, you can introduce your service or product in a completely new light. This could educate your audience on new ways to use your offerings that were not apparent before.
Top 6 Disruptive Sales Techniques and Strategies
Now that you have an idea of what disruptive means in terms of sales and marketing, let’s dive deeper. This list is our own interpretation of how you can utilize disruptive advertising to shake up your brand and nail the sale.
1. Define Your Competition
Who are your ads competing against? Competition can take on many shapes and sizes- not just one product or service versus another. Think of the type of disruption you want to make. Who else is doing what you want to do? Perhaps you’re even competing against an emotion, a vision, a process, or something more quantifiable.
2. Continue the Entertainment
Commercials have traditionally been seen as interruptive. They break up the stream of entertainment, like the peak of your favorite movie. However, disruptive selling aims to continue the entertainment. Think of a commercial that feels like a short story and grabs your interest instead of lulls you asleep. That’s what you should be aiming to create.
3. Separate Disruptive Innovation vs. Innovating
There is a difference between using a disruptive sales technique to be innovative versus selling innovation. Take a tech company, for example. They can sell the fact that their technology is innovative. But are they doing it in a disruptive or traditional way? Exercise creativity and innovation in the METHOD behind your strategy and how it’s presented to the public.
4. Define Your Creative Focus
Truly disruptive sales strategies go against the status quo and fuel themselves with out-of-the-box elements. We recommend defining your creative focus from the get-go. What type of emotion or feeling do you want your campaign to elicit? It’s all about customer enchantment and focusing on designing a memorable experience.
5. Partner Up
Another way you can amp up your campaigns vis disruptive selling is through partnerships. Carefully establish strategic partnerships with influencers, personalities, or like-minded companies. By doing so, you can expand your reach exponentially and accelerate the acceptance of your campaign. Think of the Adobe x Billie Eilish campaign as a prime example of disruptive, show-stopping partnerships.
6. 360-Degree Approach
Marketing, sales, and customer service are all entwined on some level. When you make a change to your selling techniques, you inadvertently make changes to your marketing strategy and customer experience. Don’t forget that the other levels of your business must support any changes to your sales techniques.
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